UMC: Revolution of marketing in instant messengers My name:fesia007 Today it is difficult to imagine our life without mobile communication methods, and especially without messengers. It's fast, convenient, and affordable. Therefore, the audience of people using applications of this nature is increasing every year. For example, the number of Telegram users has increased from 25 million to 150 million since 2014, and by 2021 it is projected that users of this messenger will be about 675 million. In this situation, the huge interest of marketers in mobile communication applications as there is another platform for advertising campaigns for a fairly large audience. Moreover, the emotional reaction to such advertising is higher than for advertising with TV. But as practice shows, the implementation of marketing processes through messengers, today also has its difficulties, as it requires a lot of money and time. Change the situation, according to the developers of the UMC proj...
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